Welcome to the 3rd edition of #KindWeek
We have reached 6 thousand meals donated!
BELO was created to prove fashion can be kind. We aim to sustainably create opportunities for food, education and work - and allow customers to be a part of this journey too. Through each BELO product made and sold, we not only provide fair employment but also ongoing support for the community via our partner charity, Casa de Maria.
Plates of food at Casa de Maria
This week, we are celebrating 6000 warm and healthy meals donated to our partner charity Casa de Maria. This is only possible because of your powerful purchases. That is why until the 26th of November, we will double the amount of plates of food donated of each purchase made.
What’s new with Casa de Maria?
Casa de Maria volunteers: Cida, Dona Nilza, Jonas, Bom Bom and Sonia (left to right)
Since the pandemic started, Dona Nilza went from feeding 500 people in need to 800. Covid-19 has been tough on the community of our artisans and more than ever, Casa de Maria has played an important role to support so many families in need.
Fortunately, with the majority of Brazilians vaccinated and the easing of restrictions, the charity is now fully functioning, with the two main buildings opened to the public. The tutoring lessons are back and helping 70 teenagers through their end of the year exams.
Dona Nilza and her grandson Michael
Small actions soon add up to powerful changes. The proof is in the positive impact we've created in the environment and the community of Cafezal in Belo Horizonte, Brazil.
To be part of #KindWeek and shop our bags and accessories, click here.
To find out more about Casa de Maria, click here.