We are thrilled to be part of Selfridges' ‘Project Earth’ portfolio, driving their mission to be the leader in providing climate and social awareness. We are the first of our kind to pop up in the main accessories hall amongst luxury brands including; Isabel Marant, Jacquemus, Anya Hindmarch and Gucci.

Our exclusive Selfridges collection - ‘New Horizons’ - is inspired by the myriad of colourways coming from the sun, the giver of all life.
Check out the new and exciting colourful Ju Bucket bags:

Can you believe these seat belts would be thrown away? That is why we believe real beauty should never go to waste.

What is Selfridges' Project Earth?
Project Earth sets out their vision to reinvent retail and change the way we shop. Built on three themes – transitioning to more sustainable materials, exploring new business models and challenging mindsets.
We are incredibily proud to be recognised as a brand that matches Selfridges drive to responsibility and climate awareness.

Where to shop the new collection?
You can shop at 400 Oxford St, London and soon online.
If you have any questions, plese don't hesitate to email us at hello@belobags.com or DM us on instagram at @belo.bags