• Welcome to BELO's Kind Friday!

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    Welcome to BELO's Kind Friday!

    Every Black Friday week, BELO reflects on the fashion industry's status quo and dehumanizing perception of its supply chain. This year, our impact is transcending oceans. "Behind every product we buy, there is someone who worked hard to create it"- Maria Costa, BELO's Co-founder To increase the positive impact in our community in a week where overconsumption and unethical practices are celebrated, every BELO bag sold donates double the meals to Casa de Maria. What is Casa de Maria? Casa...

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  • How to design with waste?

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    How to design with waste?

    How to design and upcycle seatbelts and other waste materials into design led fashion accessories The fashion industry is not innocent or alone to its contribution to landfill waste. It is actually the largest contributor of textiles into landfill sites. The fashion industry along with other global industries has an ongoing addiction to plastic. Each year, the fashion industry uses 342 million barrels of petroleum to produce plastic-based fibres such as polyester, nylon or acrylic. This equates to 1.35 per...

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  • Can waste material be luxury?

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    Can waste material be luxury?

    Waste and luxury, traditionally are not an expected pairing. Our perception of waste needs to change. Why can we not use waste as a resource; a luxury resource? The Black Ju Bucket bag Landfills do not exactly have sex appeal, yet they contain many hidden gems that can be refurbished, utilised and brought back to life in incredibly creative ways. We need to rethink the word “waste” from the perception of unwanted goods to “wasted opportunity”. Although legislation is becoming...

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  • Colourful Seatbelts: How do we find them?

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    Colourful Seatbelts: How do we find them?

    We answer your burning questions about the main material behind the BELO's 'New Horizons' collection. BELO's new collection is an ode to the myriad of colourways coming from the sun, the giver of all life. We believe a pop of colour in your outfit can be all it takes to brighten up your day. Our range of glossy colourful Mini Jus will surely help you have fun with your style while making a positive impact in the world. If you...

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